Do's
- CapitalizeTheFirstLetterOfEachWord.
- UseDifferentColorsOrBoldToHelpEachWordStandOut.
- Whenever possible, use YourBrandName.com.
- If .com is not available, use YourBrandName.net.
- If .com and .net are taken, find a new brand name. Seriously.
- Use YourSlogan.com when running an integrated media campaign.
- Use subdomains when driving people deeper than your homepage - e.g. Product.YourBrandName.com.
Don'ts
- Don't include www. We know to go to the World Wide Web to find you.
- Don't include http://. If your audience isn't web savvy enough to know where to type the URL, you shouldn't have a website.
- don'tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)
- DITTOFORALLUPPERCASE
- No-hyphens/or slashes.
- Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such.
- Don't bury your URL at the bottom of a billboard. I'm the only nerd driving around with a 4x zoom lens to find URLs.
1 comment:
The use of "www" has too many advantages to let it go.
Not to mention any savvy webmaster knows to either use it or not use it but you should ALWAYS include it if it is actually your url, because search engines view domain.dom and www.domain.com as 2 different urls.
In addition if it is later written anywhere it tends to be automatically linked.
For print it also helps guide the eye if someone is looking for the url and eliminates any confusion between a web address and an email address.
For example in the list you mention using sub-domains such as product.domain.com
Do you have any idea how many people will send an email to that?
www makes it clear it is an address, not an email. Apart from that, helpful post!
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