Can you answer the question "Why should I do business with you versus any and all of the alternatives that are available to me (including doing nothing)?"For most businesses that's a tough question to answer without spewing out vague generalities like "quality service," "dependability you can trust," and "customer service is our priority."
How many times have you heard those kinds of marketing dribble before? Everyone says those kinds of things...so consequently they mean NOTHING.
If you want to give REAL reason why someone should choose your company over the competition, you need a Unique Selling Proposition that gives a specific and compelling "reason why."
Notice first that it must be "unique." In other words it must be something no one else in your industry is doing. Secondly, it must be a "selling proposition." In other words, it must be something unique that the marketplace actually wants and is willing to spend money for.
There are many ways to differentiate your business. We'll take a look at some of them in the next post.
Stay tuned...
Aaron Stanley
Leverage Points Marketing
No comments:
Post a Comment