After my post yesterday, Doug D'Anna, legendary direct response copywriter, posted this over at Clayton Makepeace's Total Package.
He writes specifically about keeping the relationship in mind when writing copy for your marketing materials...but the relationship is central to your business success. If you always keep in mind that your business is about relationships...and that your most valuable asset is your relationship with all your customers and prospects (or distributors or joint venture partners)...and that philosophy permeates every aspect of your business...then you, too, can have a success like Zappos.com.
"The 12-Letter Word That Guarantees Success," "Your Most Valuable Business Asset"...whatever you call it, it all comes down to RELATIONSHIP.
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