The Power of Up-Sells and Cross-Sells

Dan Kennedy is one of my two biggest marketing mentors. The other is Jay Abraham. Both are geniuses.

To say I learned a hell of a lot from Dan Kennedy is an understatement. And I continue to learn from him...and be reminded of things I learned already.

It helps to be reminded. It's too easy to forget or let things sink to the back of your mind.

So let me remind you of the power of the up-sell. Dan Kennedy wrote about it his blog today.

You probably already know about it. You know that every time you go to McDonald's they ask you, "Would you like fries with that?" or "Would you like to supersize that today?"

Not every customer will take you up on your up-sell or cross-sell offers. But what if only 15-20% actually do? What kind of impact do you think that would have on your bottom line? Wouldn't that be worth implementing a regular system...asking every client at closing to purchase more, or try other products/services?

They're already in buying mode. They've already made the decision to give you their money. It's not that big of a leap for them to buy more. The leap was in making the decision in the first place!