I've been writing about copy lately because most business copy SUCKS...and it's always fun to point out others' shortcomings. I just can't help myself.
I ran across this sentence today....
"Our experience and dedication to excellence is hard to match as we strive to best align our business strategies with your business objectives" [sic on the lack of a period]
Can someone translate that for me? I got lost at "hard to match."
Here's a great one:
"We specialize in everything from..."
This is just funny. How can you specialize in everything? Yet Google tells me there are 43,500 businesses that do just that! Incredible.
I wish I could specialize in everything. It would help me get around this particular problem I've had for years...it's just that I know a little about a whole lot of things and a whole lot of nothing!
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