Leverage Points Marketing

I just ran across this hilarious viral video from a web design company. It's obvious they don't approve of certain direct-response m...

My girlfriend is an Eyebrow Artist. We actually decided to call her that to help differentiate her from other makeup artists, which are a di...

Maybe you’ve never thought much about it before, but there’s a heck of a lot that goes on behind the scenes when a copywriter puts pen to pa...

I decided to flip through some biz-op magazines at Barnes & Noble this weekend. Not because I'm interested in any business opportuni...

You ever see those hyped-up internet sales pages smothered in yellow highlighting with a forest of exclamation marks? It seems that in many ...

I must be the world's worst blogger. I freely admit it. It's been 4 months since my last post! But I think it will be worth the wait...

One of the biggest mistakes small business owners make is not having a cohesive and consistent marketing system. Instead, everything is ad h...